On a chilly December morning, walking around the hip Columbus, Ohio neighborhood known as the Short North, I stumbled into a new flower shop, Rose Bredl, and suddenly, amidst the fresh topiary, luscious orchids, and hand-spun pottery, it was Spring.
After retail experiences with Estee Lauder and Abercrombie & Fitch, borne of a passion grown in the gardens of her grandmother Violet Rose Bredl, Mary Ernst McColgan started Rose Bredl Flowers & Garden. With a bent towards the organic and a rustic American aesthetic, how could I resist her shop?
While most of the antiques in store are discoveries from her travels, she admitted that a few of them were purchased from Anthropologie. “They just do such a great job.”
More than anything, what sets Rose Bredl apart from other boutiques, flower shops or not, is McColgan’s abilities as an editor. So often, before I walk into a store, I’m overwhelmed. Claustrophobic. Too much product, and too much of the same product. “I don’t feel like I have to show you everything I have in-stock all the time.” Her space, an old fully brick warehouse with arched windows, lends itself to this notion. She’s fortunate that in the back, in the florists’ workspace, there’s plenty of storage for stock. She’s able to demonstrate the aesthetic with a few pieces and engage the customer from there.
With a wide range of products from the home, from the pottery of Frances Palmer and Campo de’ Fiori, to the textiles and product line from Hable Construction. She even sells vintage Hunter wellies — “They changed the rubber. The new ones get all chalky” — and Blundstone boots.
“Imagine that?” I said. “It took a trip to Columbus to discover products made in my hometown.” K. Hall Designs, a line of soaps and other bath products made in St. Louis, Missouri, do quite well at this flower shop in Columbus, Ohio.
As her store continues to grow, and her foothold on the Short North is fully established, look for Mary Ernst McColgan to become a voice, not just in floral arrangements, but in rustic interior decorating. Like so many of her influences, and to use her words, she “has a really great eye.”
For more photos of my visit to Rose Bredl, visit Flickr.