Attention, Chicagoans: join me at the Patagonia Magnificent Mile a week from this Wednesday, September 9th, 2015 to celebrate thirty years of the iconic Snap-T pullover. We’ll have live music from one of my favorite musicians (I can’t say more at this point, but know that this will be a super-secret show from an iconic Chicagoan) tasty food provided by Piece Pizza topped with salmon from Patagonia Provisions, and a custom beer made especially for the event by Jared Rouben of Moody Tongue. Finish it all off with some Black Dog Gelato direct from their cart and you’re sure to have a good time. Bring in your old fleece or buy one or several gently used Snap-Ts curated from Patagonia’s Worn Wear collection and receive free customization (new pockets, patches, pouches) and repairs from Patagonia’s very own tailor, Alexis Fournier who is flying in from New York City especially for the party.
I encourage you to share my invitation with your friends. Please RSVP to let us know you’re coming. And I’d love it if you’d be so kind as to share with your friends and followers that you’re planning to come via your social channels. Tack on the hashtag #MySnapT and show off your own Snap-Ts (old or new). You can read about my own after the jump.
Oh, and there are a ton of cool, new Snap-T styles made with recycled wool, organic cotton, and 100% Traceable Down. More on those below as well. In the meantime, RSVP HERE.
In eighth grade, my school finally broke with the semi-mandatory sweater tradition, and we were allowed to wear fleece jackets to class. I was so stoked when my mom bought me this navy Snap-T for my fourteenth birthday. I wore the thing every day that winter, and I have gone onto wear it most days every subsequent winter for the last twenty years.
When I applied to work at the Patagonia store on the Upper West Side, as part of my nine interview process, I had to talk about my favorite piece. Where others made mention of the instant classic Down Sweater, or of something far more technical, I waxed poetic on the chunky pile of polypropylene that has managed to withstand the tests of time, campfires, that brief period in college where I smoked, and well, sticky-fingered girlfriends. It’s the best thing they make, does the job of several pieces — adds warmth, a bit of water protection, and it’s just the most comfortable thing.
I’m so stoked to have Alexis Fournier in town. Back in my Patagonia days, I loved to show customers how quick and easy it was to fix a broken snap, and I recall one customer, a teenage boy, who’d come in and get a different colored snap every year for his birthday. I have a loose thread on the cuff of my left sleeve that’s been frayed from years of wearing a “The Band” velcro watchband with my Timex Ironman. Hopefully, Alexis will be able to reattach that cuff!
In addition to fixing old jackets, Alexis can customize new ones, adding a pocket where there was none, changing the flap or snap colors, or even the piping of the jacket.
There will also be a selection of new, limited-edition Snap-Ts made with everything from wool to down, in a bunch of funky new patterns.
Don’t forget to RSVP! See you Wednesday.