I’M A SALES-DRIVEN CREATIVE WITH ROOTS IN BRAND STRATEGY, MERCHANDISING & STORYTELLING.
Coming of age in a post-Y2K world, at a time when the internet transformed American culture and commerce, I’ve spent my career shaping brands through product, retail, hospitality and storytelling.
My work has spanned brand strategy, communications, product development, merchandising, wholesale and retail for companies including Speedo, J.Crew & Madewell, Gitman Bros., Lands’ End, Patagonia, Ace, and Aparium Hotels.
I’ve worked on factory, sales and trade show floors; sat at designers' drafting and C-suite board room tables, encouraging businesses and consumers alike to invest in products, experiences and ideas.
Along the way, I established my practices and perspectives from behind the wheel, crossing American highways with a camera and notebook in hand, documenting the people, places and stories that help us better understand ourselves.
ALL PLAIDOUT IS WHERE I DOCUMENT MY PURSUITS.