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I HAVE BEEN CALLED A STYLE GURU...

...men's clothing expert, a leading voice of the late aughts #menswear movement and a trusted hand on the sales floor.

MY SUPER POWER:

I help men to better express themselves through the clothes they wear.

MY CAREER BEGAN

Designing for Speedo, J.Crew and Madewell. I’ve led branding, merchandising and retail at Gitman, Oxxford, Lands' End, L.L. Bean and Patagonia.

I HAVE BUILT BRANDS...

... brokered partnerships and worn myself ragged on the shop floors of Neiman Marcus, Buck Mason, Todd Snyder and now Smith’s Men’s Store in Winnetka.

ALL PLAIDOUT

Where I map my journey, giving shape to the stories clothes help us tell.

Full Bio

  • Current Projects

    Scroll through a few of the latest stories in motion, out in the world, or still living in diner coffee-stained notebooks.

    View All Projects 

  • The Double Dutch Duck Biker Bar

    Visual identity for a bar that doesn’t exist—yet. Equal parts late-night neon and neighborhood charm.

    See the Concept 

  • Modern Gentleman Pocket Guide

    A field manual for living well, aging with style, and showing up with a soft heart and steady hand.

    Read the Manifesto 

  • Route 66 at 100

    A centennial documentary exploring how a road became a religion.

    Watch the Trailer 

  • Storytelling Mastery

    Editorial Excellence
    Legacy Building
    Narrative Tailoring

  • Cultural Synthesis

    Brand Strategy
    Experiential Execution
    Relevance Enhancement

  • Creative Direction

    Aesthetic Alignment
    Innovative Design
    Visual Resonance

  • Partnerships

    Alliance & Amplification
    Community Engagement
    Nonendemic Integration