Folk, SS10

Surely you’ve read about Folk on Secret Forts. And you should expect a lengthy profile of them forthcoming, as I have plans to sit down with founder Cathal McAteer while he is stateside next week. This company is anti-fashion in the best way possible. Mr. McAteer infuses his designs with a sense of play, tongue firmly planted in cheek, while nodding to the history of the garments that make his possible. From concept to fabrication, everything is done with utmost care and sophistication. It’s no wonder the Folk… folks count The Hill-Side crew among their close friends and clothing business confidants. Knowing my enthusiasm for Folk, you can imagine my excitement when Emil Corsillo sent this ethereal sneak peak at what’s waiting around the river’s bend for Folk. Ask for it at finer retailers everywhere.