The Outdoors Club
With the help of Fjällräven’s Andrea Westerlind Context Clothing’s Ryan Huber assembled a few friends on Michigan’s Upper Peninsula over the Super Bowl weekend for a competition of different kind, an ice fishing competition.
Read all about their trials and tribulations on Salt Water Farm, a blog started by Annemarie Ahearn, owner/chef at Salt Water Farm in Lincolnville, Maine. In Sweden, they call it the Fjällräven Classic. In Michigan, the Yoopers just call it the weekend.