Penelope’s Fall 2009 Lookbook
While I’m late in discovering these photos from David Robert Elliot, they are so wonderful, I just had to share. I’ve never seen photos for a store that better demonstrate its aesthetic. The look book for Penelope’s which depicts a romantic weekend away, might as well be a glimpse into the lives of shop owners Joe and Jena. While they are not the couple depicted, I can completely picture them dropping their baby off at Grandma’s, and heading to the lake for a rekindling, a rendevous, a much needed recharge.
Spend a bit of time in their Chicago boutique, and it’s abundantly clear this place is a labor of love for husband and wife owners Joe Lauer and Jena Frey. For the last seven years, on a street where no one dared to open a store, Penelope’s has grown from the little-shop-that-could to the old guard in an ever-developing retail district, the Ukrainian Village’s Division Street.
I love this store. It’s well-curated. It feels hand-picked. And, the coolest thing, in a city where dressing well takes a back seat to eating well, rest assured, a five minute visit to Penelope’s will bring even the least style-concerned up to speed.