About

Since 2008, All Plaidout has been Max Wastler's front porch—a place to celebrate quality and innovation, the people, products, and places that embody high-quality craftsmanship and good design. From producing garments and short films to shaping brand strategies, experiences, messaging and partnerships for Fortune 100 companies, Max marries past and present to share meaningful stories built to withstand time's test.

Initially established as a blog in 2008, All Plaidout has come to embody a commitment to the best of what life has to offer.

Combining his deep passion for aesthetics with strategic insight, Max has built his career guiding brands like Madewell, Basil Hayden's Bourbon, Ace Hotel, GM and Adobe through precise, impactful storytelling and creative direction. Explore his work and discover how Max elevates a brand's story.

Send Max a Message.

(Texas, 2023) Beyond his professional accolades, Max is a dedicated husband, stepdad and a fervent seeker of authenticity. Based in the Chicago suburbs, he continues to inspire through All Plaidout and beyond.

Career Timeline

Speedo (2003-2004)

Madewell (2005-2007)

Patagonia (Special Projects, 2007-2017)

Gitman Bros. (2009-2011)

Made Right Here for Maxwell House | Starcom (2010-2015)

Basil Hayden’s Bourbon | Suntory | Walton Isaacson (2012-2016)

Lands’ End (2017-2019)

Domino Magazine (2018-2019)

Maritz (2019-2020)

Aparium Hotels (2021-2022)

General Motors | Dentsu Creative (2023-2024)

Adobe | Dentsu Creative (2024-PRESENT)

Let's Talk Shop.

I Heard It Through the Grapevine

At an impressionable age, I worked with Max at Patagonia on Manhattan's UWS. In need of a grown-up computer bag, he pointed me towards his "might as well have the best" Filson briefcase. He was also the first person to notice my birthday present (ed. note: with palatable envy), a pair of whole-cut yearling leather R.M. Williams boots. Never one to chase what's new, Max comes armed with a genuine eye for what's worth your time and what isn't. His stories, recommendations and collaborations carry a quiet integrity. If Max is behind it, there's a reason. ~ David Maher, Sr. Leader, Biscuits & Bath

Max is one of those people who makes an impact without trying too hard. He’s creative, thoughtful, and always genuine. His work reflects who he is: authentic, curious, and built around real connection. ~ Larry Felitto, Area Sales Manager, James Hardie

Max’s work is both a vision into the past and a vision of what could be. Like an archivist would, he carries as many important points he can fit into the journey while forging a path forward. It is always something meaningful, something with intent. Never self important. Always with a sense of humor. ~ Alexander Maier, Super Danger Studios

1 4

Item added to your cart