About

Since 2008, All Plaidout has been Max Wastler's front porch—a place to celebrate quality and innovation, the people, products, and places that embody high-quality craftsmanship and good design. From producing garments and short films to shaping brand strategies, experiences, messaging and partnerships for Fortune 100 companies, Max marries past and present to share meaningful stories built to withstand time's test.

Initially established as a blog in 2008, All Plaidout has come to embody a commitment to the best of what life has to offer.

Combining his deep passion for aesthetics with strategic insight, Max has built his career guiding brands like Madewell, Basil Hayden's Bourbon, Ace Hotel, GM and Adobe through precise, impactful storytelling and creative direction. Explore his work and discover how Max elevates a brand's story.

See selected results and experience.

Send Max a Message.
Max Wastler and family at a rodeo, 2023(Texas, 2023) Beyond his professional accolades, Max is a dedicated husband, stepdad and a fervent seeker of authenticity. He continues to inspire through All Plaidout and beyond.

Career Timeline 

Collage of Max Wastler’s work for SpeedoSpeedo (2003-2004)
Vintage Madewell Buffalo Check ShirtMadewell (2005-2007)
Patagonia special projectsPatagonia (Special Projects, 2007-2017)
Gitman Bros. madras shirtsGitman Bros. (2009-2011)
Made Right Here for Maxwell House | Starcom (2010-2015)
Basil Hayden's Bourbon workBasil Hayden’s Bourbon | Suntory | Walton Isaacson (2012-2016)
Lands' End collaborations with Rowing Blazers and AirstreamLands’ End (2017-2019)
Domino Magazine workDomino Magazine (2018-2019)
Maritz brand and reputation workMaritz (2019-2020)
Aparium Hotel Group work: Populus hotelAparium Hotels (2021-2023) 
General Motors EV LiveGeneral Motors | Dentsu Creative (2023-2024)
Adobe | Dentsu Creative (2024-2025)

Selected Results & Résumé

Let's Talk Shop.

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