About

Founded by Max Wastler in 2008, All Plaidout embodies a commitment to storytelling through craftsmanship and design. Known for his dedication to authenticity, Max celebrates quality and innovation in fashion, manufacturing and lifestyle.

Combining his deep passion for aesthetics with strategic insight, Max has built his career guiding brands from Fortune 100 companies to startups. With two decades of experience, he has shaped brands like Madewell, Patagonia and Basil Hayden's Bourbon through precise, impactful storytelling and creative direction.

Blending creativity with business strategy, Max has been a key partner for brands aiming to connect with their audience authentically. Explore his work and discover how Max can elevate your brand's story.

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(Texas, 2023) Beyond his professional accolades, Max is a dedicated husband, stepdad and a fervent seeker of authenticity. Based in the Chicago suburbs, he continues to inspire through All Plaidout and beyond.

Career Timeline 

Speedo (2003-2004)

Madewell (2005-2007)

Patagonia (2007-2008, 2015-2017)

Gitman Bros. (2009-2011)

Made Right Here for Maxwell House | Starcom (2010-2015)

Basil Hayden’s Bourbon | Suntory | Walton Isaacson (2012-2016)

Lands’ End (2017-2019)

Domino Magazine (2018-2019)

Maritz (2019-2020)

Aparium Hotels (2021-2022) 

General Motors | Dentsu Creative (2023-2024)