I'M A BRAND STRATEGIST, MENSWEAR, TECH & HOSPITALITY PROFESSIONAL.
I've spent all 20 years of my career building, shaping and selling American brands from the inside out.
I began in product development at Speedo, then helped build Madewell from the ground up at J.Crew.
From there, I moved into brand and merchandising leadership roles with heritage names including Gitman Bros., Oxxford Clothes, Lands' End, L.L. Bean and Patagonia.
I’ve built brands from scratch, led go-to-market strategy, brokered brand partnerships, mergers and sales and spent years on the sales floor understanding what men actually buy, wear and return to.
Today, I work directly with clients translating all of that experience into clothing, experiences and brands that fit their lives.
From my earliest roles, my work has always sat at the intersection of story, product and experience. I help brands define who they are, and I help customers see themselves in it.
ALL PLAIDOUT IS A DOCUMENT OF MY WORK.
It's my running field guide to craft, culture and the role clothing plays in a life well lived.